At InkLink, I started this unschool whiteboard sessions to demystify and discuss various issues regarding design, art and creative thinking. I strongly believe, creativity should not be institutionalized and must reach all across globe. this very ideology instigated me to found InkLink. The unschool whiteboard sessions will be 'real life' sessions beyond class room. In next few slides, I will try to explain on how to ideate (a product / concept) from a tangible inspiration.(Kaustav Sengupta)
for example... lets take 'bird' as an inspiration... the three key elements that can be segregated and derived are : the 'look' of a bird, the 'function' of a bird and the other intangible elements such as 'social semiotics of a bird', the relationship patters, the concept of 'femininity' etc.
the 'look' can again be clustered into all these (and much more) elements... the beauty of curves, the colorful feathers, the bend of beacks etc.
the functions can be the 'flying' ability of a bird... the 'lightness' of a feather etc.
the social semiotics can be the way bird communicates with each other 'tweet' 'tweet' (yah... the twitter and its 140 characters...) the feminine curves of a swan etc.
or, even the key concepts can be converted into mythical characters...
the key elements can be interpreted and derived into product concepts... as shown here
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